April 27, 2012 1 Comment
VMS Alarms says that they only call people who have “opted in”. Indeed, CEO Jay Gotra admits to using many third-party lead generators who make the initial call, identify a consumer that says they’re interested, and who is then paid a fee by VMS (and others) for the information. The alarm dealers like VMS then contact the customer on this “opt in” basis. I’ll have more on this later, but there doesn’t appear to be any exemption from requiring the caller to identify the company and the purpose of the call. The Tom calls simply don’t meet this requirement. “Home Protection” appears to be a generic pseudonym, used so the lead can be sold to any alarm dealer. Anything that happens after the purposeful omission of the company’s identity is not relevant.