VMS and Jay Gotra – Permanent Injunction and $3.4 Million Penalty

Here’s the wrapper on one of the main individuals and organization responsible for the TOM WITH HOME PROTECTION calls. Jay Gotra and VMS agreed to a FINAL ORDER which appears to have real teeth, revealing that at the high point VMS was buying 20,000 leads a month from the Stop Tom Dialers, with the call volume reaching two million (per year?).

Congratulations to Bikram Bandy and those with the FTC who pursued this case. Also to Jeff Rossen with NBC NEWS for the recent update, and best wishes to Diana Mey in her class action suit.

United States of America v. Versatile Marketing Solutions, Inc. and Jasjit Gotra Individually. (Case No. 1:14-cv-10612)


Stipulated Final Order for Permanent Injunction and Civil Penalty Judgment
(THUMBNAIL BELOW)

VMS ORDER 2014- SNIP Cover

 

 

 

 

 

 

 

 

 

UPDATE: Oh, and of course they changed their name to ALLIANCE SECURITY.

Rossen Reports on Telemarketing and Home Security Alarms

VMS Alarms says that they only call people who have “opted in”. Indeed, CEO Jay Gotra admits to using many third-party lead generators who make the initial call, identify a consumer that says they’re interested, and who is then paid a fee by VMS (and others) for the information. The alarm dealers like VMS then contact the customer on this “opt in” basis. I’ll have more on this later, but there doesn’t appear to be any exemption from requiring the caller to identify the company and the purpose of the call. The Tom calls simply don’t meet this requirement. “Home Protection” appears to be a generic pseudonym, used so the lead can be sold to any alarm dealer. Anything that happens after the purposeful omission of the company’s identity is not relevant.

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